Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in South Humberside
A postal county that was established in 1974, and then abolished in 1996, South Humberside was located in northern England. It became two unitary authorities: North Lincolnshire and North East Lincolnshire.
Some of the towns that were once part of South Humberside included Brigg, Cleethorpes, Grimsby and Scunthorpe. While the county may be gone in name, these locations are still excellent places for those seeking Head of Marketing roles.
Fishing and shipping have long been important parts of the region's economy. During the 19th century, Grimsby's port imported a variety of products including iron, wheat, hemp, flax and timber.
When the railway arrived here in the late 1840s, it provided a direct link from South Humberside to London, making it easy to get fresh fish and other produce to the capital quickly.
Currently, the Port of Grimsby is the UK's largest in terms of tonnage - its success is due to a combination of factors, including its deep-water location, ease of access to the rest of the country and a relatively equal distance (about 200 miles) from London, Edinburgh and Rotterdam.
Food processing is the region's major industry today, while renewable energy, chemicals and tech are also important.
Just some of the companies that can be found in the region include Centrica, Siemens, Young's Seafood, Findus, Tata Steel, Corus and Ericsson.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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