Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Grimsby
As town names go, Grimsby might sound a little unoptimistic, although one theory is that the name bore no relation to the demeanour of the town; it was simply named after a Dane named Grim, who probably went out of his was to prove his conviviality by doing exciting things like founding towns. There was a presence in Roman times, but it appears that the town was mainly founded by the Vikings, so maybe the legend is true.
It was during the early 1800s that the town really grew in size, though, becoming an important port on the east coast of Britain, and industrial scale fishing started, to feed the booming population. By 1848 the town had a railway link, and grew even more, becoming a major port for exporting coal. Grimsby was targeted during WW2 (although not its famous tower, which bomber pilots used for naviagation).
After the 1950s, Grimsby’s fishing was to go into terminal decline, although the fish market remains a thriving part of the town, and is indeed the largest in the UK (although little of the produce is from the North Sea). This is partly why food processing and frozen food companies are a key part of its modern economy. Young’s and Findus both have large presences in the town.
The cargo ports at Grimsby and Immingham is the busiest in the UK by tonnage, its georgraphical location being a great help for hopping across to mainland Europe to Denmark, Germany, The Netherlands and Belgium. And wherever there are ports, there is an ongoing demand for Head of Marketing jobs, and Grimsby is no exception.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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