Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Lincolnshire
Located in the east of England, Lincolnshire shares borders with a number of counties, including Norfolk, Cambridgeshire, Leicestershire and South Yorkshire.
The major settlements in the region include Lincoln, Boston, Grantham, Spalding and Gainsborough, and these are all great locations for those seeking Head of Marketing vacancies.
Predominantly an agricultural area, Lincolnshire has long been a source of produce including wheat and barley, as well as sugar beet, cabbage, onions and cauliflower.
For the most part, the current economy is based on the service sector. A number of tech and engineering companies have head offices or other facilities here, including Dynex Semiconductor, e2V Technologies and Bifrangi UK.
Brake Bros Ltd, a distribution company that provides food and drink to the catering industry, has a depot near Grantham. Bell & Webster manufactures precast concrete, Vale Garden Houses produces conservatories and agricultural equipment is made by RC Setchfield.
For many years, the docks in Grimsby have been connected to the fishing industry and today the region is known for food production - particularly frozen fish - with more than 500 companies based here. These include the Findus Group, which operates Young's Seafood, as well as Coldwater Seafood and Five Star Fish.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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