Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cambridgeshire
Also known as the County of Cambridge, Cambridgeshire is an English county that shares a border with Lincolnshire, Essex, Hertfordshire, Norfolk and Suffollk. It's a great spot for those seeking Head of Marketing vacancies.
Historically an agricultural community, in the 11th century, the region's economy relied mainly on wheat production, malt, honey and fishing. During the 1300s, there was a strong wool trade and Cambridgeshire's cloth industry began to grow.
The most famous place in the county is Cambridge University. It was formed in 1209 and is one of the world's oldest universities. It regularly ranks among the best institutions in the country and the world and the institution's list of notable alumni and academics includes royalty, prime ministers, scientists, authors, actors and comedians.
These days, Cambridgeshire is a centre for the development of technology, thanks in part to the Cambridge Science Park, which was an initiative of Trinity College and offered a helping-hand to start-up companies. Indeed, the region has since become known as Silicon Fen - a play on California's Silicon Valley - and just some of the companies that were started here include ARM, CSR, AVEVA and Autonomy Corporation.
Other well-known companies based in Cambridgeshire include British Sugar, Gale's, home shopping channel Ideal World and Perkins Engines. What's more, Debenhams and Tesco both operate large distribution centres in Peterborough.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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