Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cambridge
Probably best known for its beautiful university - which is more than 800 years old - Cambridge is a town in East Anglia. Situated on the River Cam, approximately 50 miles north of London, it offers a variety of options for those seeking Head of Marketing opportunities, particularly in the software and bioscience sectors.
The history of Cambridge is a long one and evidence suggests that people have been living in the region for over 3,500 years.
Throughout the Roman and Medieval periods, it was a small but prosperous market town with a busy trade route along the river. In 1284, Pembroke College was founded, the first part of what would later become the world-famous university.
During the 19th century, the city expanded due to a combination of improvements in agricultural production, as well as the railway's arrival in 1845, which encouraged the growth of heavy industry.
Much of the modern economy of Cambridge is linked to the university, and a number of science parks are situated on the outskirts of the city, many with close ties to the institution.
Cambridge Science Park, for example, is owned by Trinity College and is the oldest of its kind in Europe. It is home more than 100 companies in sectors including bio-medical, telecoms, computing, energy, environmental and industrial technology.
Just some of the top companies with offices or other facilities in Cambridge include Microsoft, Sinclair, Marshall Aerospace and Autonomy Corporation.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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