Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Luton
Situated in Bedfordshire, around 30 miles north of London, Luton is a thriving community that is home to a number of big businesses. It is also located in the London commuter belt, meaning those who live here have a wide choice of options when it comes to finding Head of Marketing vacancies.
Since the 17th century, Luton has been known for its hat making industry, and this is a tradition that continues today, although it is now a more niche market.
Vauxhall Motors has been based in Luton since 1905 and its headquarters are still located here. Although the firm's passenger car production has been moved to Ellesmere Port in Cheshire, some commercial vehicles - mainly vans - are still produced at the IBC Vehicles plant.
Other companies based in Luton, or which have major facilities in the city, include AstraZeneca pharmaceuticals, Ernst & Young, Experian, Siemens AG and Whitbread, a hospitality chain.
Luton is also home to one of the main airports that services the London area. It sees around ten million passengers every year and is one of the UK's busiest airports. EasyJet, Ryanair, Thomson Airways and Monarch Airlines are all based here and the airport also processes cargo for Atlantic Airways, BA, DHL, MNG and Varig Logistica.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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