Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Aylesbury
The county town of Buckinghamshire is Buckingham, right? Wrong. It's actually Aylesbury, a town about as close to the centre of the county as it's possible to be. It is roughly in the centre of a circle formed by London 33 miles (53 km) to the south east, Stevenage, Bedford, Northampton, Banbury, Oxford and Slough, going anticlockwise.
The town was traditionally a market town, where the surrounding farms and traders from more distant towns would congregate to sell their wares. Aylesbury still has a market four times a week, but this is by no means its main business. The town did have a strong milling industry until the mid-1800s, and it was the home to some food-related industry until quite recently, but nowadays its main employers are retailers and small businesses, as well as entertainment and the concentration of local government that accompanies any county town. Although Aylesbury was never a formal New Town, it did get redeveloped after the war, with displaced Londoners moving in and the old town being largely demolished to make way for new business properties.
Aylesbury is right in amongst the commuter belt for London, and houses a reasonably economically active population of around 70,000. The north west of the town is dominated by a large industrial estate with light and medium industry, retail and car showrooms. The town's diverse and largely affluent population, modern infrastructure and a decent amount of industry mean that Head of Marketing jobs are often being created in Aylesbury, so please get in touch if you are in the area and seeking such work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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