Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Aylesbury
The county town of Buckinghamshire is Buckingham, right? Wrong. It's actually Aylesbury, a town about as close to the centre of the county as it's possible to be. It is roughly in the centre of a circle formed by London 33 miles (53 km) to the south east, Stevenage, Bedford, Northampton, Banbury, Oxford and Slough, going anticlockwise.
The town was traditionally a market town, where the surrounding farms and traders from more distant towns would congregate to sell their wares. Aylesbury still has a market four times a week, but this is by no means its main business. The town did have a strong milling industry until the mid-1800s, and it was the home to some food-related industry until quite recently, but nowadays its main employers are retailers and small businesses, as well as entertainment and the concentration of local government that accompanies any county town. Although Aylesbury was never a formal New Town, it did get redeveloped after the war, with displaced Londoners moving in and the old town being largely demolished to make way for new business properties.
Aylesbury is right in amongst the commuter belt for London, and houses a reasonably economically active population of around 70,000. The north west of the town is dominated by a large industrial estate with light and medium industry, retail and car showrooms. The town's diverse and largely affluent population, modern infrastructure and a decent amount of industry mean that Chief Marketing Officer jobs are often being created in Aylesbury, so please get in touch if you are in the area and seeking such work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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