Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stevenage
Located about 28 miles (45 km) directly north of the centre of London, Stevenage was one of the new towns that were planned after the Second World War to provide new lives for those whose homes and livelihoods had been shattered in the Blitz. As with other towns such as Milton Keynes, Hemel Hempstead and Crawley, it was built on an existing village, although the infrastructure had to be upgraded. Stevenage boasted a pedestrianised town centre, the first purpose-built one in the UK, although ironically it was cars that would go on to put Stevenage on the map …
The town is well connected, with the A1(M) skirting its west side and the East Coast Mainline having a stop in the town. Luton airport is just to its west and Stansted is 16 miles (27 km) to the east. There’s a good deal of light industry in Stevenage, mainly concentrated in two industrial estates in its north-east and south-west corners, and these employ a good deal of its population.
The town has produced a number of top-ranking sportspeople in its recent history. Aston Villa, Manchester United and England winger Ashley Young was born there, and golfer Ian Poulter was born just outside the town in the neighbouring town of Hitchen. But in pole position is Lewis Hamilton, the local boy who started his career racing remote controlled cars before rising through the ranks and becoming Formula One world champion in 2008 for McLaren.
As with most of the purpose-built new towns, whose infrastructure was designed in the motoring age, Stevenage has attracted a healthy cross section of industries. With all the raw materials and finished products to move around, and a local population of around 90,000 to serve, Chief Marketing Officer positions are not unusual in the town.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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