Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Suffok
Sharing borders with Norfolk, Cambridgeshire and Essex, Suffolk is a county in East Anglia that is situated on the coast of the North Sea.
Although Suffolk does not have any cities within its boundaries, anyone seeking Chief Marketing Officer roles in the area will have a number of options to choose from in the larger towns of Lowestoff, Felixstowe and Bury St Edmunds, as well as the county town of Ipswich.
Primarily an agricultural region, Suffolk grows a number of crops including rapeseed, wheat, barley, sugar beet, linseed, oats, rye and various vegetables.
The Port of Felixstowe processes around 35 per cent of the UK's container cargo, making it the largest port of its kind in the country, and one of the busiest in Europe. There's also a port at Ipswich; it is home to a number of shipbuilders and Fairline Yachts has a testing facility here.
Other major employers in Suffolk include Birds Eye, Greene King brewing, Bernard Matthews Farms and Huntley & Palmers. In addition, Premier Foods manufactures Branston Pickle in the region.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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