Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Chelmsford
Located in Essex, Chelmsford was granted city status in 2012 and is the only city in the county. It is situated on the River Can, around 32 miles from Charing Cross and is considered to be part of the London commuter belt, meaning it offers a range of options for those seeking Chief Marketing Officer positions.
Chelmsford's history can be traced far back in time and evidence of Neolithic and Bronze Age settlements have been found. In 1199, the town was granted a royal charter and the market is still held in the centre today.
During the Middle Ages, Chelmsford was named the county town of Essex and its population continued to grow in size. The railway arrived in the middle of the 19th century, leading to further economic growth and by the late 1800s, it had become known for its manufacturing industry, particularly electrical equipment.
In 1899, the world's first radio factory was opened in Chelmsford and during the second world war, the region produced machinery and light engineering.
During the end of the 20th century, Chelmsford declined economically. However, the city has gone through major regeneration over the last 30 years and these days it is an important location for administration and distribution.
Chelmsford is currently home to a number of large companies, including investment managers the M&G Group, electric motor manufacturer ebm-papst UK Ltd and e2v Technologies, which is known for its high-tech engineering products for the medical, science, aerospace and industrial markets.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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