Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Gillingham
Gillingham is a town in Kent where the River Medway spills out into the Thames Estuary. It was historically the site of a barracks and port, but today is home to a popular marina for yachts and small boats. The Royal Navy had a base there until the mid-1980s, when it closed down. The inevitable unemployment caused by the decline of its seafaring links was reversed somewhat by the construction of a business park, which created many jobs and was a success thanks to its already good road and rail links and proximity to London. The town serves much of the surrounding area as a centre of retail.
Gillingham Business Park is a thriving and productive area of the town, and employs many locals. In fact the park is so busy that Premier Inn has a branch there to assist face-to-face business in this region in the South East corner of the UK. With a population of around 100,000 inhabitants and a successful business park and retail sector, Gillingham can be an ideal place to look for a Chief Marketing Officer position if you are living in the area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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