Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Dartford
At the eastern side of the London conurbation, just to the south of the Thames, a few hundred metres of agricultural land separate the city from its neighbour Dartford. As the crow flies, Dartford is about 14 miles (23 km) from the centre of London. The M25 cuts right through the middle of the town and becomes the Dartford tunnel if you’re heading north (anticlockwise) or the Queen Elizabeth Bridge if you’re heading south (clockwise). Interestingly, the tunnel and bridge are not technically part of the motorway – they form the A282 so that vehicles not permitted to use the motorway can use them – so the M25 is not a complete loop.
Dartford has a long industrial history, with brewing, paper-making, cement making, lime-burning, chalk mining, chemical manufacturing and heavy engineering all going on, with a ready market just up the river in London. However, as the twentieth century wore on, most of these industries died out and Dartford’s service sector got stronger, alongside plentiful light industry. Nowadays there are several trading and industrial estates around the town, and the old Blue Circle Cement factory was demolished and the land used for the huge Bluewater shopping centre. Next to the river is Littlebrook oil-fired power station.
With plenty of industry sill in existence in the town, fantastic connections and one of the UK’s largest shopping centres on its doorstep, Dartford is a prime location for Chief Marketing Officer jobs. It is also a large town, whose population tops 85,000, or 100,000 if the whole borough is taken into account. Opportunities in the logistics sector could hardly be more promising than those presented by Dartford’s profile.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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