Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in London
As the UK’s capital and largest city, it should come as no surprise that London offers a wealth of opportunities for those seeking procurement, logistics and supply chain jobs.
Indeed, there’s something for everyone in the Big Smoke, and while the soot and pollution that gave the city its nickname during the Industrial Revolution have mostly disappeared, there are plenty of reminders of days gone by - such as the warehouses and docks that line the Thames.
If you're looking for a Chief Marketing Officer job in London, the city offers something for everyone. And, although the capital is known for its high cost of living, most employers take this into account when setting wages - in most cases, the so-called London allowance will add between £3,000 and £4,000 to your salary.
Whether your sector of choice is financial, media, retail, electronics, medical, manufacturing, telecommunications, transport, automotive or even government or defence, London has it.
From Ford to Sony, Barclays to Metro Newspapers and Sainsbury’s to Warburtons, the list of British, European and international firms that call London home goes on and on.
And don’t forget the companies that specialise in moving people and parcels around. With organisations like the Port of London and Transport for London, several international airports and trains that depart to domestic and international destinations, it takes a lot of people to keep London moving smoothly.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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