Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Sheffield
Situated in South Yorkshire , Sheffield was a prominent player in the steel industry for hundreds of years. This began with the manufacture of cutlery in the 1500s and grew with the discovery of crucible steel in the 1740s.
Further innovations included Sheffield plating and the creation of stainless steel, an important development in the industrial revolution that led to a significant increase in the city's population. By the 19th century, the city had become pivotal in the steel industry.
Ironwork and coal mining were also big business in the region, while the outlying areas produced limestone - including the stone used to build the Palace of Westminster.
In the 1970s and 1980s, Sheffield suffered economically as the coal industry collapsed and the iron and steel industries struggled with international competition. Over the last ten years, however, the city has experienced a rebirth and it is now a fashionable destination known for its shopping and green spaces.
Today, the only remaining steelworks is Forgemasters. The city's economy has moved on and for those seeking Chief Marketing Officer vacancies in Sheffield, the major industries now include telecommunications, manufacturing and construction. Some of the top employers include BT, Land Instruments International, Barclays and Swann Morton.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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