Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Rotherham
Rotherham first came into bloom in the Middle Ages, when it became an important market town for the region. But it was the discovery of coal in the area that made it into an industrialised town in the 18th and 19th centuries. This helped the iron smelting works that sprung up, and Rotherham became well known for its cast iron, with its fireplaces, stoves and fencing being exported widely.
Later, the skills were used to develop steelworks, but although successful, it was neighbouring city Sheffield that became synonymous with quality steelware. Ironically, Rotherham is now a respected centre of high-tech steel components, and some of its local firms precision engineer steel for the aviation and motor racing industries. Rolls Royce have recently started work on a casting factory for their jet engine components, such is the expertise in the area.
One trade Rotherham also became well known for was milling (hence Rotherham United FC’s nickname “the millers”). Dozens of large mills were erected in the town, with grain being brought into the city from the surrounding areas. The link with the food industry remains today, as Premier Foods has a warehousing and distributions centre, which is in fact on the site of a mill. This is one of the reasons, along with good road, rail and industry links, that makes Rotherham a good place for Chief Marketing Officer vacancies.
Rotherham is the home town of goalkeeper David Seaman (and referee Howard Webb), politician William Hague and, most importantly, Barry and Paul Elliott, also known as the Chuckle Borthers.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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