Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in West Yorkshire
An English county in the region known as Yorkshire and the Humber, West Yorkshire is surrounded by Derbyshire, Lancaster, North and South Yorkshire and Greater Manchester.
It is home to a number of large metropolitan boroughs, each of which offers a variety of opportunities for those seeking Chief Marketing Officer jobs. These include the City of Leeds, the City of Wakefield, the City of Bradford, Calderdale and Kirklees.
During the 17th and 18th centuries, the region's economy relied mainly on the wool and textile industries - this was given a significant boost during the Industrial Revolution as steam power and machinery increased production dramatically. Coal mining also helped to bring wealth to the area.
Today, the West Yorkshire area is still known for manufacturing and engineering, while financial companies, call centres, the service sector, tourism and retail are also important.
Supermarkets Morrisons and Asda both have their corporate headquarters in the region, while just some of the other companies that have regional or national offices in West Yorkshire include Nestle, Cummins Turbo Technologies, Hallmark Cards, Pace plc and Syngenta AG.
Financial and professional services companies like KPMG, Norwich Union, First Direct, Direct Line, Lloyds Banking Group, Yorkshire Bank, Bradford and Bingley and Zurich also all have large operations here.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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