Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Merseyside
Situated in the North West of England, Merseyside is a metropolitan county that includes Liverpool as well as St Helens, Sefton, Wirral and Knowsley.
The region is best known for its prominence in the shipping and shipbuilding industry during the 18th and 19th centuries. Indeed, Liverpool was one of the most important ports in the country - and the world - and a huge range of products were imported and exported from the city.
Merseyside played a pivotal role during the Industrial Revolution, as the area was known for its textiles, metalwork and glass and it was also an important part of the UK's coal mining industry. In addition, a network of canals and railways expanded across the region in order to simplify transport.
Today, Merseyside is a thriving area, known not only for its manufacturing and industrial trade, but also its importance in finance, retail, energy, technology and the service sector - and there are many opportunities available for those seeking Chief Marketing Officer vacancies in the region.
A number of well-known companies call the area home, including Littlewoods, Lambrini, Sayers and Pilkington, while local car manufacturing facilities assemble Jaguar X-Type and Land Rover Freelander vehicles.
In addition, Merseyside is an important transport hub, with various airports, shipping ports, ferry terminals train lines covering the vicinity.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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