SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Merseyside
Situated in the North West of England, Merseyside is a metropolitan county that includes Liverpool as well as St Helens, Sefton, Wirral and Knowsley.
The region is best known for its prominence in the shipping and shipbuilding industry during the 18th and 19th centuries. Indeed, Liverpool was one of the most important ports in the country - and the world - and a huge range of products were imported and exported from the city.
Merseyside played a pivotal role during the Industrial Revolution, as the area was known for its textiles, metalwork and glass and it was also an important part of the UK's coal mining industry. In addition, a network of canals and railways expanded across the region in order to simplify transport.
Today, Merseyside is a thriving area, known not only for its manufacturing and industrial trade, but also its importance in finance, retail, energy, technology and the service sector - and there are many opportunities available for those seeking SEO Specialist vacancies in the region.
A number of well-known companies call the area home, including Littlewoods, Lambrini, Sayers and Pilkington, while local car manufacturing facilities assemble Jaguar X-Type and Land Rover Freelander vehicles.
In addition, Merseyside is an important transport hub, with various airports, shipping ports, ferry terminals train lines covering the vicinity.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us