SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Southport
If you’re scouring maps of Devon, Dorset or Sussex searching for Southport, stop now. It’s most definitely in the northern half of England, about halfway between Liverpool and Blackpool. Like the famous towered resort, it’s a tourist town, with miles of beach and the usual seaside attractions like boating lakes, a pier, a promenade and a famous model village. However it has close links with the city to its south, not least because both are in Merseyside.
The town grew up during the Victorian period as a fashionable spa town, and much of the architecture remains on the front. As workers’ holidays got a foothold, the town, with its good rail links, became a popular destination for the workers of places such as Liverpool, Preston, Wigan and Bolton to spend a week or a weekend in summer. With little of a manufacturing base, the town’s existence was threatened in the 60s and 70s as tourists got the option of flying to Spain or Greece instead of staying in Britain, but it managed to survive where others failed by focusing on short breaks and holding events such as air shows, flower shows and festivals.
Southport is best known in the area as having a large population of affluent people. It’s a favourite home of Liverpool and Everton footballers, as well as other celebrities, particularly those from the North West. There’s a thriving night life, with a wealth of bars, restaurants and clubs. Although it is not a traditional industrial town, sometimes SEO Specialist positions do come up in the Southport area. Tourist towns do require a good deal of movement of goods to service both the local population and the visitors. There are frequently building and civil engineering projects in the region, too.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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