SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Lancashire
Situated in the North West of England, Lancashire - sometimes called the County of Lancaster or simply Lancs - includes cities like Preston , Chorley, Burnley and Lancaster. Meanwhile, Blackpool and Blackburn are unitary authorities that are often grouped with the area.
Founded in the 12th century, the region played a pivotal role in the Wars of the Roses in the 1400s.
During the Industrial Revolution, the county began to grow in prominence, especially in regards to the shipping, coal, textile and metal industries. The Manchester Ship Canal passes through the region on its way to Merseyside, while a number of other canals create a network of waterways that were especially important during the late 1800s and early 20th century.
Today, Lancashire is home to a huge number of companies ranging from manufacturing to financial, education to travel and energy to defence, making it a great choice for those seeking SEO Specialist jobs.
Indeed, some of the top name brands that can be found in Lancashire include Leyland Trucks, Baxi, Crown Paints, Hanson plc and Thwaites Brewery, as well as Xchanging and National Savings and Investments. There's also BAE Systems Global Combat Systems, which produces military vehicles, and Rolls Royce.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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