SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in East Anglia
Situated on the North Sea, East Anglia is a region that includes counties like Suffolk, Norfolk and Cambridgeshire, as well as the city of Peterborough.
Up until the 17th century, most of the region was marshland. A network of river diversions and drainage systems built in the 1600s allowed the area to be converted to arable land and the population began to increase.
Prior to the Industrial Revolution, East Anglia was known for its textile production, but much of this industry moved north to the Midlands during the 18th and 19th centuries.
One of the most famous institutions in the region is the University of Cambridge, which is one of the world's oldest educational establishments. A near-by cluster of tech businesses - the so-called Silicon Fen - comprises a number of start-up companies, most of which can be linked to the university.
Much of East Anglia's economy is based in agriculture and food production and offers a broad range of opportunities for those seeking SEO Specialist vacancies.
Colman's mustard is manufactured in the region, as is Robinsons squash. A Bernard Matthews turkey farm is located near Weston Longville and Aunt Bessie's roast potatoes are made in Westwick. Meanwhile, Premier Foods manufactures Hartley's Jam, Smash instant potatoes and Rose's Marmalade. In addition, Bird's Eye has two factories in the region.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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