SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Norfolk
A county in the east of England, Norfolk is bordered by Lincolnshire, Suffolk and Cambridgeshire - the rest of it is surrounded by the North Sea.
There are a number of large communities in the region, which offer plenty of opportunities for those seeking SEO Specialist positions. These include Norwich, the county town, as well as Great Yarmouth, King's Lynn and Thetford.
During its early history, Norfolk was important militarily, as it was vulnerable to invasion. Therefore, many forts were built in the region to defend the coastline.
Norfolk's economy has largely been based in agriculture throughout its past, particularly in sheep farming and wool production. Cereals like wheat and barley, sugar beet and rapeseed are also commonly produced.
A number of large companies are based in Norfolk, or have large facilities here. Aviva is a multinational insurance company that was previously known as Norwich Union. Colman's is also based in Norwich - famous for its spicy English mustard, these days it also produces various sauces and gravies. Bernard Matthews Farms is also situated in the area.
The ports at Great Yarmouth and King's Lynn are both busy locations, particularly for bulk cargo and products like timber and steel. Meanwhile, the New Anglia Local Enterprise Partnership has been established to create an enterprise zone to aid new businesses in the green energy sector.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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