SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in West Suffolk
Established in 1889, West Suffolk was an English administrative county until it was combined with East Suffolk in 1974 as part of the Local Government Act 1972.
Although it's no longer an official county, the various settlements in what was once West Suffolk still offer plenty of options for job seekers looking for SEO Specialist positions. Indeed, just some of the towns and villages include Bury St Edmunds - the former county town of West Suffolk - Sudbury, Newmarket, Haverhill and Mildenhall.
Historically, West Suffolk was known for producing cloth and during the Middle Ages, there was a thriving cloth trade in the region.
Brewing and malting have long been important industries for the region, while sugar beet processing has also given a boost to the local economy.
Greene King - the UK's largest British-owned brewery - was established in West Suffolk in 1799, while smaller names include the Old Cannon Brewery and Bartrums Brewery.
British Sugar was established in 1936 and it has been processing sugar beet for the Silver Spoon brand at a factory in Bury St Edmunds since 1925.
Other notable businesses include chocolate company Hadleigh Maid, biotech firm Genzyme and International Flavors and Fragrances.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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