SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Ipswich
Situated in the county of Suffolk, Ipswich is a lovely place, located on the River Orwell. It's a thriving community, with a stunning waterfront and many historic buildings. Plus there are a number of opportunities for those seeking SEO Specialist vacancies.
As one of England's oldest towns, Ipswich has a history that dates back to the Roman Empire when a fort was built in the vicinity.
The town really began to form, however, during the Anglo-Saxon period and during the seventh and eighth centuries it was an important trading port with Scandinavia and the rest of Europe. The nearby Sutton Hoo archaeological site has been an extremely important place for those interested in studying the life and culture of ancient Britons from this period.
Ipswich was granted its first charter in 1200 and for the next four hundred years, it carried on as a market town and trading hub. During the 1600s it was also a common port for those boarding ships and sailing to the New World.
During the Industrial Revolution and well into the 20th century, Ipswich was known for agricultural manufacturing, with enterprises ranging from sugar beet processing through to motorised lawnmower production.
Today, many of the industrial buildings have been converted to offices and flats, although the port still sees millions of tonnes of cargo pass through every year.
Much of the local economy is now based in the service sector and IT. Adastral Park is a massive business park, home to BT's global innovation and development centre, while other tech companies with offices in the area include Fujitsu, Ericsson, Cisco, O2 and Nokia Siemens.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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