SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Middlesex
One of the smallest of England's historic counties, Middlesex was abolished in the 1960s and most of the region became part of the Greater London area.
The London boroughs that are today known as Barnet, Ealing, Haringey, Hounslow, Hillingdon, Enfield, Brent, and Richmond upon Thames, were once part of Middlesex. While other counties that absorbed bits of the region included Hertfordshire, Surrey and Berkshire.
These days, the area that was once known as Middlesex is thriving, and it benefits greatly from its proximity to the capital. It's also a great place to find SEO Specialist vacancies.
Most of the economy of the area is based in retail and the service sector. The UK headquarters of McDonald's is located in East Finchley, while other companies that call the region home include GlaxoSmithKline, British Sky Broadcasting, Sega Europe, JCDecaux and Guoman Hotel Management.
Fuller's Brewery is located in Chiswick and Cadbury plc has head offices in Uxbridge. What's more, the region, which is very close to Heathrow Airport, is home to a number of aviation companies including British Airways, Air France, KLM and Menzies Aviation.
Middlesex is also an important location for sport, with two of England's largest sporting arenas - Wembley and Twickenham - within its old boundaries.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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