SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Kent
Often called the Garden of England due to its spectacular greenery, Kent is a county in the south-east.
Much of Kent is surrounded by water, with coastlines on the North Sea and the English Channel. It shares borders with Sussex, Surrey and Essex. What's more, Kent is a Home County with parts within the London commuter belt, so it's an ideal location for those seeking SEO Specialist opportunities.
Throughout its history, Kent has been an important location. During the Middle Ages, the Cathedral at Canterbury became a destination for pilgrims worldwide, after Thomas Becket was murdered there in 1170. Meanwhile, the River Medway had a naval dockyard for around 500 years before it was shut in 1984.
These days, Kent is known for everything from cement and brick making through to shipbuilding, aircraft design and power, while retail, tourism and the service sector are also important.
Just some of the companies based in Kent, or with large facilities, include KEF Metalworking and Kimberly-Clark. Meanwhile, Aylesford is a large paper recycling facility that manufactures newsprint.
In addition, Dover is an important port town, particularly for ferries to the continent, while cruise lines like MSC, Fred Olsen, Holland America, Princess, Royal Caribbean and Saga depart regularly to destinations around the world.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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