SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in West Sussex
A scenic county in southern England and, according to the Met Office, the sunniest county in the UK, West Sussex shares borders with Surrey, East Sussex and Hampshire, as well as Brighton and Hove. It also has an expansive coastline on the English Channel.
The county town of West Sussex is Chichester, while other major settlements in the area include Crawley, Bognor Regis, Horsham, Burgess Hill, Littlehampton and Haywards Heath. Indeed, the region offers a variety of options for anyone seeking SEO Specialist positions.
Various large companies are based in West Sussex or have operations in the region. These include Rolls Royce, Roche Diagnostics, Network Technology, BOC Edwards, Novartis and RSA Insurance Group. The Body Shop was founded here in 1976, and is now part of the L'Oreal group.
The local economy also relies on tourism, with visitors coming to enjoy the sunshine and sea air, while the service sector and retail are important as well.
What's more, Gatwick Airport is located in West Sussex. Situated less than 30 miles from central London, it's the capital's second largest international airport and the country's second busiest in terms of passenger traffic. It serves a variety of airlines, including BA, Aer Lingus, EasyJet, Virgin Atlantic and Thomas Cook and processes a significant amount of cargo as well.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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