Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in West Sussex
A scenic county in southern England and, according to the Met Office, the sunniest county in the UK, West Sussex shares borders with Surrey, East Sussex and Hampshire, as well as Brighton and Hove. It also has an expansive coastline on the English Channel.
The county town of West Sussex is Chichester, while other major settlements in the area include Crawley, Bognor Regis, Horsham, Burgess Hill, Littlehampton and Haywards Heath. Indeed, the region offers a variety of options for anyone seeking Copywriter positions.
Various large companies are based in West Sussex or have operations in the region. These include Rolls Royce, Roche Diagnostics, Network Technology, BOC Edwards, Novartis and RSA Insurance Group. The Body Shop was founded here in 1976, and is now part of the L'Oreal group.
The local economy also relies on tourism, with visitors coming to enjoy the sunshine and sea air, while the service sector and retail are important as well.
What's more, Gatwick Airport is located in West Sussex. Situated less than 30 miles from central London, it's the capital's second largest international airport and the country's second busiest in terms of passenger traffic. It serves a variety of airlines, including BA, Aer Lingus, EasyJet, Virgin Atlantic and Thomas Cook and processes a significant amount of cargo as well.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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