Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Crawley
Located between Brighton and the capital, Crawley is a West Sussex town about 28 miles south of London Charing Cross. It's a great spot for those seeking Copywriter vacancies and the town also serves as a commuter hub.
With a history dating back to the Stone Age, Crawley was an important location during the Roman Period, serving as a centre for ironworking and then becoming a market town during the 13th century.
During the Victorian era, the railway came to Crawley. This helped the region to grow and engineering and manufacturing became more prominent - something that continues today.
Indeed, just some of the businesses with factories or other facilities in Crawley include BOC Edwards, Unilever, APV Vent Axia and Thales, a manufacturer of flight simulators.
Crawley is a centre for finance, home to a number of banking, insurance and credit companies such as Deloitte & Touche and B & CE Benefit Schemes. It's also an important location for the transport and communication industry - such as First Choice Holidays, William Reed Group and Metrobus.
What's more, Gatwick Airport, one of the busiest airports in the UK, is situated on the edge of town. Not only does it see more than 30 million passengers pass through its gates every year, it is also a major cargo handler, dealing with freight shipments from around the world.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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