Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Brighton
A seaside city on the south coast, Brighton is an energetic location known for its friendly atmosphere, pebble beaches, buzzing nightlife and quirky charm.
It has long been a favourite weekend getaway for Londoners seeking a bit of sunshine and sea air and in 1787 the Prince of Wales set up his holiday home here, creating an extravagant building now known as the Royal Pavilion.
The tourism industry further increased when the London and Brighton Railway arrived in 1841, making day trips easy between the resort and the capital.
Of course, there's far more to Brighton than the social scene and those seeking Copywriter vacancies will have a good range of options to consider.
The city's economy, which was mainly based in manufacturing and engineering during the 19th century, has been transformed over the last 30 years. These days, Brighton is home to a number of businesses based in digital media - Like FDM and Semantio - and it has earned itself the nickname Silicon Beach.
Financial giant American Express has its European headquarters in Brighton and employs thousands of people in the city centre.
Cosmetics company The Body Shop was founded here in 1976; it is now part of the L'Oreal group and is now based in nearby Littlehampton.
In addition, Brighton is home to two large universities, a number of tourist spots, various retail centres and the UK's second largest arts festival, which occurs every May.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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