Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hove
Hove is a south coast town that adjoins Brighton completely along its east side, and the two are collectively part of the city of Brighton and Hove. Although Hove proper has a population of 90,000, the local authority of Brighton and Hove is home to over a quarter of a million people, making it a sizeable concentration of people. Brighton is well known as being a holiday resort, whereas Hove, despite its coastline which is almost identical to its neighbour, is considered more of a residential area. Indeed, people from Hove (often light-heartedly) point out that they are from this more upmarket part of the area rather than Brighton, even if they are actually from Brighton! In recent years, with Brighton gaining a much more fashionable and bohemian image, perhaps the pendulum will swing the other way, particularly when people are selling their homes …
The town is a reasonably affluent and attractive place to live, and has an economically active populace attracted by pleasant surroundings and good shopping and entertainment areas. The UK’s largest distributor of snack foods, Palmer and Harvey (P&H) has its headquarters in Hove, as does the Mace convenience store chain.
The large population of economically active people in Hove and its surrounding area means that Copywriter jobs turn up from time to time here. The town and its mother city are busy all the year round; thanks to its vibrant entertainment and residential scene, Hove and Brighton do not become ghost towns out of season like some other resorts.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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