Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Sussex
Sussex, a historic county in the south-east of England, is situated on the Channel coast and shares borders with Surrey, Kent and Hampshire.
It's also home to a number of large settlements - including Chichester, Brighton and Hove, Hastings, Eastbourne, Crawley and Bognor Regis - and offers a range of opportunities for those seeking Copywriter jobs.
Historically, the region has been known for agriculture and fishing, while the seaside resort towns were popular destinations for tourists, particularly during the 19th and early 20th centuries.
These days, tourism continues to play an important part in the local economy. Brighton, for example, is a favourite getaway for Londoners seeking a bit of sunshine and sea air on the weekends, while visitors from around the world come to see the Royal Pavilion and the pleasure pier.
Of course, there's much more to the region than leisure activities. For instance, Sussex has a strong hold on the financial industry, with credit card giant American Express having its European headquarters here.
The Thales Group, known for manufacturing electrical systems for the aerospace, security and defence markets also has a facility in Sussex.
Other companies in the area include The Body Shop, Doosan Babcock Energy and WesternGeco. Fischer yachts are built in Sussex and Nature's Way Foods produces pre-packaged salads and fruit. Meanwhile, various airlines have offices in the region, such as British Airways, Virgin Atlantic and Thomson Airways.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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