Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bognor Regis
Like most of the seaside resorts in the UK, Bognor Regis (originally simply called Bognor) started out as a self-sustaining fishing village that linked to market towns in the vicinity. The Victorian era saw a massive interest in the health benefits of “sea air” and bathing, and the traditional seaside resort that we know and love today was born. Bognor Regis had a particularly good time of it, becoming a regular haunt of the royals and their entourages, which rendered an air of exclusivity that the other resorts could only dream of. The railway came in the shape of a special branch in the London to Portsmouth line, and Bognor Regis started to attract visitors from without the aristocratic connections, and as time went on and workers’ rights became stronger and wages grew, the resort became a favourite of the holidaying working class.
Located 19 miles (30 km) to the east of Portsmouth, 23 miles (37 km) to the west of Brighton and 4 miles (7 km) south east of the cathedral city of Chichester, Bognor Regis is a relatively small town with a resident population of around 25,000. In the summer months, of course, this swells massively as tourists come to fill the hotels, B&Bs and the famous Butlin’s holiday camp. Many of its inhabitants will commute to the city or nearby towns for work, but the populace is economically active, which is why Copywriter jobs might sometimes come up in the town or the surrounding area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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