Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hertfordshire
Sharing a border with Bedfordshire, Buckinghamshire, Cambridgeshire and Essex, as well as Greater London, Hertfordshire is one of the Home Counties.
It is a popular location for commuters to the capital, with mainline rail services to Euston Station and the Metropolitan line. It also offers a wealth of choice for those seeking Copywriter vacancies.
During its long history, Hertfordshire was home to the Romans and Normans; in the Industrial Revolution the region benefited significantly from its proximity to London and its population increased dramatically.
Settlements within Hertfordshire include Hertford, Hitchin, Hemel Hempstead, Watford, and Letchworth, which became the world's first garden city in 1903. What's more, Stevenage was the first to redevelop as part of the New Towns Act 1946.
Since the 1920s, Hertfordshire has played an important part in the British Film Industry, with a number of studios in Elstree. Television programmes such as Big Brother UK and EastEnders are filmed there, while Leavesden Studios has been responsible for the filming of blockbuster franchises like Harry Potter and James Bond.
In addition, a variety of well known companies have headquarters or large facilities in Hertfordshire in industries ranging from retail to pharmaceuticals and hospitality to aerospace. These include Tesco, GlaxoSmithKline, JD Wetherspoon, BAE Systems, T-Mobile, Ocado, Camelot, TK Maxx, Costco and Balfour Beatty.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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