Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cambridgeshire
Also known as the County of Cambridge, Cambridgeshire is an English county that shares a border with Lincolnshire, Essex, Hertfordshire, Norfolk and Suffollk. It's a great spot for those seeking Copywriter vacancies.
Historically an agricultural community, in the 11th century, the region's economy relied mainly on wheat production, malt, honey and fishing. During the 1300s, there was a strong wool trade and Cambridgeshire's cloth industry began to grow.
The most famous place in the county is Cambridge University. It was formed in 1209 and is one of the world's oldest universities. It regularly ranks among the best institutions in the country and the world and the institution's list of notable alumni and academics includes royalty, prime ministers, scientists, authors, actors and comedians.
These days, Cambridgeshire is a centre for the development of technology, thanks in part to the Cambridge Science Park, which was an initiative of Trinity College and offered a helping-hand to start-up companies. Indeed, the region has since become known as Silicon Fen - a play on California's Silicon Valley - and just some of the companies that were started here include ARM, CSR, AVEVA and Autonomy Corporation.
Other well-known companies based in Cambridgeshire include British Sugar, Gale's, home shopping channel Ideal World and Perkins Engines. What's more, Debenhams and Tesco both operate large distribution centres in Peterborough.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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