Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in St Albans
St Albans is a historic city separated from the north London conurbation by about 6 miles of countryside. The city has had a presence for thousands of years, but it was the construction if its cathedral in the Middle Ages that brought the town to prominence (although it wasn’t formally completed until the nineteenth century). St Albans is supposed to be named after the first British Christian martyr, who was executed by the Romans.
The modern city is what estate agents would describe as full of character. It takes in architecture of many periods, although much of it is twentieth century detached or semi-detached housing or Victorian terrace. The city is served by two railway lines that carry passengers right into the heart of London (one via Watford Junction), and the town is nestles in a U-shape formed by the M1, M25 and A1(M). This ease of travel and the general pleasantness of the city has made it a highly attractive with commuters, and house prices have been kept high because of the demand.
Although many of the inhabitants pack themselves onto trains and head for London every working day, St Albans, with its economically active population, has quite an advanced infrastructure to maintain, which is why it is not unusual for Copywriter positions to become available either in the city itself or in nearby Watford, Luton or Hemel Hempstead.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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