Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Luton
Situated in Bedfordshire, around 30 miles north of London, Luton is a thriving community that is home to a number of big businesses. It is also located in the London commuter belt, meaning those who live here have a wide choice of options when it comes to finding Copywriter vacancies.
Since the 17th century, Luton has been known for its hat making industry, and this is a tradition that continues today, although it is now a more niche market.
Vauxhall Motors has been based in Luton since 1905 and its headquarters are still located here. Although the firm's passenger car production has been moved to Ellesmere Port in Cheshire, some commercial vehicles - mainly vans - are still produced at the IBC Vehicles plant.
Other companies based in Luton, or which have major facilities in the city, include AstraZeneca pharmaceuticals, Ernst & Young, Experian, Siemens AG and Whitbread, a hospitality chain.
Luton is also home to one of the main airports that services the London area. It sees around ten million passengers every year and is one of the UK's busiest airports. EasyJet, Ryanair, Thomson Airways and Monarch Airlines are all based here and the airport also processes cargo for Atlantic Airways, BA, DHL, MNG and Varig Logistica.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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