Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Maidenhead
To the west of London, just as the conurbation is beginning to fragment into more rural country, lies the town of Maidenhead. The town is on the commuter belt to London, whose centre is 25 miles (43 km) to the east, but also serves Reading 11 miles (18 km) to the west and Slough, its eastern neighbour. Maidenhead is served by trains on the London to Reading and Bristol line. The M4 and A404(M) pass to its south, and the A4 Bath Road passes through the town centre. Heathrow Airport is 12 miles (20 km) to the east.
The town appears to have grown around a bridge that was built to replace the ferry across the river in the middle ages, and some architecture from the period remains today, but the railway gave the town a real boost as it began to attract traders and new settlers. At the south eastern tip of the town is Eton Dorney, which was given international fame as the location of the rowing and canoe sprint events.
Although commuting is important to Maidenhead, and much of the local economy depends on it, there is some industry in the town, including software companies, the pharmaceuticals industry and plastics manufacture. The affluent populace, excellent communications to the capital and internationally, and a crop of local businesses mean that Copywriter jobs in Maidenhead or the surrounding area are offered relatively frequently.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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