Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Wiltshire
Known for its sweeping Salisbury Plain and ancient stone circles like Stonehenge and Avebury, Wiltshire is a county in the south-west of England that shares borders with a number of counties like Somerset, Hampshire, Oxfordshire and Dorset.
For anyone seeking Copywriter roles in Wiltshire, a number of options can be found in the region - in settlements such as Swindon, Salisbury, Trowbridge and Wilton.
Much of Wiltshire is situated around the M4 corridor, and this has given a significant boost to its economy, as businesses are attracted to the region's ease of access and lovely rural surroundings.
Manufacturing is an important part of the local economy, and products that are made here range from electrical goods to food and beverages, furniture, pharmaceuticals and plastics.
Just some of the companies that have set up regional or international offices in Wiltshire include WHSmith, Early Learning Centre, Dyson, Honda, Reckitt Benckiser, Intel and Motorola.
The National Trust's head office is also registered in Wiltshire and Oxford University's book depository for the Bodleian Library is also here - which contains over 150 miles of bookshelves. What's more, a number of military and defence establishments are also located in the region.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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