Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Somerset
Located in the west of England, Somerset shares borders with four other counties: Wiltshire, Gloucestershire, Dorset and Devon. It also borders Bristol, which is its own unitary authority.
Somerset is a good option for those seeking Copywriter roles, with settlements in the region including two cities, Bath and Wells, as well as Weston-Super-Mare, Yeovil and Bridgwater. There's also the county town, Taunton.
During the Industrial Revolution, the region's biggest port was the one at Bridgwater on the River Parrett. Bricks and roof tiles were common exports at the time, but today, the region's economy is varied, with important industries including the service sector, retail and tourism, as well as agriculture, light industry and technology.
Just some of the products manufactured in Somerset include helicopters from AgustaWestland and oxygen systems for aircraft from Normalair Garratt.
Meanwhile, Ariel Motors Ltd makes performance motor vehicles in Crewkerne and there's a BAE Systems facility in Yeovil that produces military software.
Somerset is also home to a number of large distribution centres run by companies like Argos, Gerber Juice and Toolstation. Stone quarrying is also an important part of the local economy.
Other companies based in the region or with large facilities here include Blackthorn Cider, Ilchester Cheese and YeoValley Organic.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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