Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Torquay
Torquay is located on the East-facing coastal area of Devon, in the area called Torbay. Exeter is 17 miles (27 km) to the north and Plymouth is 27 miles (43 k) to the west. Torquay was a tiny fishing and farming village until the Napoleonic wars, when the Royal Navy would take anchor in the bay and the members of the upper ranks would often go to shore in the area. It soon gained a reputation as being a healthy place to stay and by the 19th century, just in time for the arrival of the railways it became a famous spa town and later, a tourist resort. Nowadays it has a static population of around 65,000 but in high season this can swell to 200,000, the size of a small city.
Tourist towns almost always have great logistical requirements, which is why Copywriter jobs can sometimes become available in the town or the surrounding area. Torquay is not particularly industrialised, but there are several trading estates dotted around the outskirts. Plymouth and Exeter are better employers and are both nearby, which does make Torquay a popular commuter town, and people living there seeking non-tourism related work will often look north and west.
For its population, Torquay has produced a fair number of world-famous people. Top of the pile is thriller author Agatha Christie, for whom a mile of plaques, the “Agatha Christie Mile”, is dedicated. Peter Cook, one half of Pete and Dud, was born in the town, as was comedy actor Miranda Hart and model Lily Cole. Sketches of The Goodies and Monty Python’s Flying Circus were filmed there, and it was during one of the latter’s stays that the team happened upon a grumpy hotelier who became the inspiration for Basil Fawlty, TV’s most famous Torquay-based hotel owner.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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