Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Exeter
Situated in Devon, Exeter is a historic city on the River Exe. It is known as being one of the most profitable locations to base a business, meaning there are many opportunities for those seeking Copywriter roles.
People have been living in this area for thousands of years - and the easily navigable river meant that there was a thriving trade with the Mediterranean as far back as 250 BC.
During the Middle Ages, Exeter had one of the largest markets in the south-west and it was also known for its annual fairs, which continued until the 16th century.
At the dawn of the Industrial Revolution, Exeter's industry was mainly based on agricultural products. Water power was used to some degree, but the city was too far from a source of coal to make the most of steam power.
The development of the canal network did, however, help to boost Exeter's prominence, and the Bristol and Exeter Railway opened in 1844, further building the local economy.
Today, Exeter is a bustling city with plenty of retail space, particularly in the Princesshay Shopping Centre. It is also home to a number of big employers, with a several companies employing 1,000 people or more - such as British Telecom, EDF and Flybe.
In 2004, the Met Office relocated to Exeter and this organisation is now one of the largest employers in the region, along with Devon County Council and the University of Exeter. Other companies with a significant presence include Tesco, the Highways Agency and Alcoa Howmet.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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