Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bristol
The largest city in South West England, Bristol is a centre of commerce, culture and education and it has long been associated with sea travel, with the Port of Bristol being a major economic boon to the area.
Situated on the Bristol Channel at the mouth of the Avon River, Bristol also shares a bit of the Severn Estuary coastline. By the 12th century, the city was an important point for the shipping industry, especially for trade with Ireland (and later Iceland and France) and it quickly grew to become one of England's largest medieval towns.
Along with Liverpool, Bristol was one of main ports in the UK involved in the Triangle Trade and the list of commodities that were exchanged includes cloth and textiles, glass, fish, wine and grain. As the years passed, other industries began to expand, including manufacturing, engineering and transport.
Today, Bristol is a thriving community with plenty of opportunities for those seeking Copywriter vacancies in the area.
One of the city's major employers is Defence Equipment & Support, which works to procure everything from ships and aircraft, through to munitions, technology and communications equipment for the MoD.
Other companies based in Bristol include Bristol Commercial Vehicles, BAE Systems and Orange UK.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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