Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Devon
Located in the south-west of England, with coastlines on the Bristol Channel, English Channel and the Celtic Sea, Devon shares a border with Cornwall, Somerset and Dorset.
It is one of the largest counties in England and with settlements including Exeter, Dartmouth, Plymouth and Torbay, there are a number of Copywriter positions to be found in Devon.
Devon has been occupied by humans for many thousands of years. Indeed, human remains from as many as 40,000 years ago have been found in the region, while Romans and Anglo-Saxons also called the region home.
In the past, Devon's core industries included farming, fishing and mining, while the seaside resorts brought significant wealth to the area in their heydays.
These days, the region is still heavily reliant on agriculture and dairy, producing products like milk and cheese, as well as the famous Devonshire cream.
A number of well-known companies can be found in the area, including the Wrigley chewing gum company and Beverage Brands, which makes WKD vodka.
The Met Office is also located in Devon, as is the Britannia Royal Naval College and HNBP Devonport.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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