Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Devon
Located in the south-west of England, with coastlines on the Bristol Channel, English Channel and the Celtic Sea, Devon shares a border with Cornwall, Somerset and Dorset.
It is one of the largest counties in England and with settlements including Exeter, Dartmouth, Plymouth and Torbay, there are a number of Head of Marketing positions to be found in Devon.
Devon has been occupied by humans for many thousands of years. Indeed, human remains from as many as 40,000 years ago have been found in the region, while Romans and Anglo-Saxons also called the region home.
In the past, Devon's core industries included farming, fishing and mining, while the seaside resorts brought significant wealth to the area in their heydays.
These days, the region is still heavily reliant on agriculture and dairy, producing products like milk and cheese, as well as the famous Devonshire cream.
A number of well-known companies can be found in the area, including the Wrigley chewing gum company and Beverage Brands, which makes WKD vodka.
The Met Office is also located in Devon, as is the Britannia Royal Naval College and HNBP Devonport.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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