Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Avon
Located in the west of England, Avon is a region that was once designated a ceremonial county and was named after the River Avon.
In 1996, the borders were redrawn and the region ceased to be an official county - it's now covered by a number of local authorities, including Bath and North East Somerset, North Somerset and South Gloucestershire, as well as the City of Bristol.
The region has long played an important part in the country's history and economic growth, particularly since it was home to the port of Bristol. From the 14th to 19th centuries, it processed cargo from around the world, particularly cotton and tobacco from America.
These days, opportunities for Head of Marketing roles in Avon can be found in a wide range of industries. There are numerous electronics and tech companies in the region, while the financial, communications and shipping industries also play a big part in the local economy.
One major employer is Defence Equipment & Support, which specialise in procurement for the MoD. Meanwhile, the aerospace industry holds a prominent position in Avon, with companies like BAE, Airbus, Rolls-Royce and Marconi having facilities in the area.
The Avon area is home to a number of universities and NHS trusts, while the tourism and retail sectors are also thriving, particularly in the larger towns and cities.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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