Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Avon
Located in the west of England, Avon is a region that was once designated a ceremonial county and was named after the River Avon.
In 1996, the borders were redrawn and the region ceased to be an official county - it's now covered by a number of local authorities, including Bath and North East Somerset, North Somerset and South Gloucestershire, as well as the City of Bristol.
The region has long played an important part in the country's history and economic growth, particularly since it was home to the port of Bristol. From the 14th to 19th centuries, it processed cargo from around the world, particularly cotton and tobacco from America.
These days, opportunities for Chief Marketing Officer roles in Avon can be found in a wide range of industries. There are numerous electronics and tech companies in the region, while the financial, communications and shipping industries also play a big part in the local economy.
One major employer is Defence Equipment & Support, which specialise in procurement for the MoD. Meanwhile, the aerospace industry holds a prominent position in Avon, with companies like BAE, Airbus, Rolls-Royce and Marconi having facilities in the area.
The Avon area is home to a number of universities and NHS trusts, while the tourism and retail sectors are also thriving, particularly in the larger towns and cities.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us