Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cornwall
Located in the south-west of England, Cornwall is mainly surrounded by water, although it shares a border with Devon to the east. The region is recognised as a Celtic nation, home to the Cornish people, and many residents in the area believe that it should be allowed to split from England to become the fifth home nation of the UK.
Fishing and agriculture have long been part of the Cornish economy and from the Middle Ages, the mining of tin became one of the most important industries in the region. This continued to grow and in the early 19th century, copper mining also brought wealth to the area.
Within 50 years, however, metal mining started to decline and was replaced by the production of china clay. By the end of the 1990s, mining was almost completely gone from Cornwall.
These days, the Cornish economy mainly relies on agriculture and tourism and those seeking Chief Marketing Officer opportunities will have various options to consider.
Food manufacturing companies like Ginsters, the West Cornwall Pasty Company and Dairy Crest are large employers in the region, while brewing is also a large industry, with Sharp's, Skinners and St Austell being just three of Cornwall's many beer companies.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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