Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Taunton
Taunton has a long history and features particularly heavily in Britain’s religious past, with a monastery being located there in the tenth century. The town is still home to some of the most impressive churches in the UK, particularly the Church of St James, which dates back to the 14th century and has a 34 metre high tower which overlooks the Somerset county cricket ground. Taunton is the county town and administrative centre, and this accounts for a good proportion of its employment.
The town of Taunton is located towards the south west of Somerset, and is joined to Exeter and Bristol by the M5 Motorway. Thirteen miles (21 km) to the north is the Bristol Channel, and 23 miles (37 km) to the south is the English Channel. The railway that passes through the town loosely mirrors the motorway route, and the Western Union Canal linked Taunton in 1839.
Taunton is a relatively affluent town, and it is currently undergoing a major regeneration programme. There is some manufacturing and other light industry in the town, although it is mainly a service-based economy. Thee facts, along with good communications by road and rail make the town a reasonably good place to seek Chief Marketing Officer work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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